Jessica Ennis, British gold medal hopeful for the Olympic heptathlon, has today signed a record sponsorship deal for so-called ‘snatch ads’.
Agent Alison Sanders explained that the ads are displayed on the wearer’s shorts between the legs. ‘They got their name from the way you only snatch a glimpse of the ad as the athlete performs her event,’ said Sanders. ‘This has the effect of ensuring the message sinks long and deep into the viewer’s mind. In terms of dollars per square inch of display space, nothing else comes close.
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Posted: May 27th, 2012
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