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Posts Tagged ‘sponsorship’

Jessica Ennis sets new world record for ‘snatch ads’ revenue

always finding new angles to snatch ad revenue from six different eventsJessica Ennis, British gold medal hopeful for the Olympic heptathlon, has today signed a record sponsorship deal for so-called ‘snatch ads’.

Agent Alison Sanders explained that the ads are displayed on the wearer’s shorts between the legs. ‘They got their name from the way you only snatch a glimpse of the ad as the athlete performs her event,’ said Sanders. ‘This has the effect of ensuring the message sinks long and deep into the viewer’s mind. In terms of dollars per square inch of display space, nothing else comes close.

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Posted: May 27th, 2012
More from Sport

Tom Atkinson, 8, ‘failing to prepare adequately’ for summer 2012 Egg & Spoon race

Young Tom Atkinson, one of this summer’s best prospects for a gold ribbon at a leading Horwich primary school’s Sports Day, has been slammed by coach and father Alan, 38, for lacking focus and allowing distractions to come between him and the coveted first prize slot.

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Posted: Mar 17th, 2012
More from Sport

Man raises thousands by doing everything for charity

Dave saw the potential for developing raising money when diverted on his way to work one morning. ‘I was annoyed at first, but then I saw that I could literally go the extra mile for charity.’

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Posted: Sep 29th, 2010
More from News In Brief

Middle class couple concerned about sponsored child’s academic progress

A Manchester couple have expressed concern about the educational progress being made by their Ugandan sponsored child and are now threatening to pull her out of her village school.

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Posted: Jan 25th, 2008
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