A Daventry woman has been totally persuaded to buy a product by the on screen survey data included as a footnote in an advert, it has emerged. Sarah Jones was watching a L’Oreal shampoo advert during the interval on Coronation Street and was initially sceptical about the claim made in the voiceover that Elvive Colour… [read...]
With rumours abounding that there is a curse on the London 2012 Olympic Games following a series of deaths of competing athletes, by a strange coincidence it has been revealed that 100% of athletes who competed in the 1908 London Olympics have also died. [read...]
Defending misleading stats produced by her party, Jo Swinson revealed that four thirds of the electorate agree with her position, eight days a week. This built on her party’s ‘best European election result in one hundred years’, [read...]
The UK Statistics Authority has discovered that not only has the Conservative Party included private tuition and university loans in their calculation of record funding levels for schools, but have also added in birthday money and anything obtained from the tooth fairy. [read...]
The Director of Public Prosecutions, Alison Saunders, is hoping to dispel the ‘myth’ that insufficient evidence should ever dissuade the police or courts from pursuing newspaper headlines with meaningless statistics. [read...]
