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Tampax marketing advisor recommends ‘back to basics’ name change to ‘Jam Rags’

Martin Sorrell, chief executive of an International advertising company has recommended that tampon manufacturer Tampax changes its branding from ‘Feminine hygiene accessory’ to ‘Jam rags’ as part of the need to re-align consumers to the true purpose of the product with straightforward language. Sorrell commented ‘What we now need is a more honest and direct advertising campaign that cuts-out the bullshit and tells the public about the product in a simple and unambiguous fashion. It worked in the 1970s and is still relevant today.’

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Posted: Aug 13th, 2011
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