The Prime Minister has insisted that all terrorist organisations will no longer be permitted to release material under their previous stage names. He has instructed the BBC to never refer to Islamic State directly and for reporters to stop doing air-quotes all the time.
For many, a rose by any other name is still likely to shoot you in the head. An IS spokesman countered: ‘Look, Hull FC are not the Hull Tigers. The new Superman sucks. And Pepsi Mountain dew tastes like sh”t no matter what you call it’.