Jeremy Hunt surprised MPs on both sides of the Commons today by starting his speech with an unexpected 'good afternoon'.
Every other initiative in the budget had been widely leaked and didn't spark any interest at all. Sir Keir Starmer's defensive lines were well prepared but delivered in his usual rather dismal style, a bit like an assistant scout leader on probation.
Pension? Energy? Allowances? Childcare? Heard it all before. But Her Majesty's Opposition were clearly wrong-footed by the cheery 'good afternoon' and took to Twitter to work out how to respond. By the time they'd figured it out, the moment had passed.
Jeremy's 'good afternoon' rapidly went viral, even prompting a response from the US President, Joe Biden, who said 'I'm not sure how to say his name. Is the C silent?'