Getting political messages out to all age groups became more difficult with the advent of the Interweb, a spokestwat from a Tufty Club think tank told Newsbiscuit. “Fewer people are buying newspapers these days; and political parties are appallingly bad at engaging the electorate on social media, because that relies on two-way conversations, which inevitably end up in tears. What’s needed is a return to good old-fashioned TV messaging. People used to shout at politicians on the telly, but nobody ever heard what they said, so overall, TV messaging was very effective.”
Analysts who have studied viewing habits and demographics in detail for decades, believe the Tory party is missing a trick by ignoring the captive audience that Playschool was intended for – essentially people with little experience of real life, do sod all to contribute, but expect the world to be handed to them on a plate.
“To be frank,” said one, “this year’s Tory conference was largely comprised from bits of old Playschool scripts, so it wouldn’t be like the BBC could get accused of bias.”