As her waters broke, cervix dilated and her 25%-off voucher expired, the unnamed lady dragged herself away from the lure of a sale on floral dresses. Groaning as her membranes ruptured, every maternal instinct made her abandon bargain kids clothing in the hope her child would be born to ‘a better future…with better stitching’. ‘I wanted more for my baby – like clothing that didn’t fall apart after two washes. Besides, I was worried that my umbilical cord would get mistaken for cheap belt.’
