Updated: Jun 5
The Home Office today announced a new plan to deal with illegal migrants arriving on small boats.
Entitled “France really isn’t so bad”, the campaign will try to persuade migrants who’ve already made it to France that they should stay there, and not imagine Britain is some kind of promised land it’s worth risking your life to reach.
The campaign will use positive images of France such as fields of lavender or sunflowers, baguettes and croissants, the Côte d’Azur, and the gentle buzz of a Citroen 2CV as it wends it way through sun-soaked Provence.
These will be contrasted with images of Wetherspoons’ chucking-out time on a Saturday night in Basildon, a damp sandwich bought on the Kings Cross to Manchester train, a run-down seaside resort on a rainy November Monday, or any footage of Keir Starmer.
“It really shouldn’t be hard to convince people France is nice,” said a cabinet minister. “Any idiot could do it. At least I hope so, since I’m giving the contract to an old school chum who never struck me as all that bright.”
image from pixabay
