The surprise film announcement at San Diego’s comic convention, was greeted by groans of desire from the gathered geeks. ‘We asked ourselves, what would our target demographic want to see?’ explained one Warner Bros executive. ‘Initial thoughts were a re-boot of Ibsen’s ‘Hedda Gabler’ or maybe ‘Waiting for Godot’, but in the end we plumped for another mind-numbing, comic-book ‘w**k-fest’.’
‘Yes, we’re creating a generation of young men who have no grip on reality and little incentive to get a girlfriend. But a franchise like this can generate billions of dollars – particularly for Vaseline & Kleenex'.