Winner: Deskpilot
Runners-Up:
""Can't a man flaunt his collection of fridge brochures without people thinking he's a fridge salesman?"" (Sydalg);
"Fridge marketing team struggle for new names, proposing Freezer-tron-9000, Magic Chest of Coldness (+1), Brass Monkey Destroyer and The Witches Tit-in-box." (Bill Clay).