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News based media loves a good equation to look scientific and hide the fact it is just promotional material for a holiday company or skincare product. Our brave boffins have come up with a suitably vague equation to summarise and monetise this very situation.


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Where:


x = Content Provided (in clicks/second)


y = Desperation for grant money (£ per second)


a = Willingness for scientists to be referred to as boffins (Lack-of-Shame per £)


b = Public gullibility (Gaslighting per person)


c = Slow news compensation factor (decreases exponentially after each major event)


This is classed as a Pseudo-numerical Supposition and instead of showing working, it’s show me the money.


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