A well known fast food chain – famous for their salty fries and sugary milk-shakes – has terminated its world menu promotion early.
A spokesman said, ‘Sales from our world menu promotion have, in truth, been disappointing. Our customers have expressed a strong preference for traditional British menu items like hamburgers, pizza slices and iced do-nuts with sprinkles. So, our world menu promotion is ending today.
‘Initial sales were promising, as some devil-may-care customers will try anything. But we did not see sufficient repeat purchases of our Chernobyl Nuggets or our Five Leg Chernobyl Chicken Bonus Boxes. Market research suggests that some people thought that the five legs might have come from the same chicken, which is understandable.
‘Customers also misunderstood our Ethiopia Burger promotion. All of the revenue from this project is donated to food aid charities and the burger is served with no bun, no burger, no dressings and no gherkin. Our researchers say that customers were attracted by the absence of gherkin, but found that they were still hungry, even after ordering six or seven of them.
‘Other products that didn’t sell well included the Gazan Gravel Wrap, Nicaraguan Coke, and the Jamaican Storm Flurry.
‘We will be returning to our traditional menu for the foreseeable future. Customers can continue to enjoy their familiar high fat, high sugar, high caffeine, high calorie treats.
‘We are confident that our next promotion, featuring heart healthy food and Operation game cards, will be more successful.’
