The dieting company has decided to ditch ‘weight’ from their name, in order to corner the market in slim-line voyeurs and svelte stalkers. A spokeswoman explained: ‘We’ve struggled with the whole weight-loss element but really nailed the bit about watching, judging and making passive aggressive comments.’
Participants will be encouraged to focus on staring at obese members, to intimidate them into dieting. For ‘watching’ to have its full impact, they will be using binoculars, night vision goggles and Chris Packham.
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