The problem we’ve had with some of our meat lately
is about more than burgers and Bolognese.
It’s about you finding out the ways we get meat to your dinner table.
It’s about the whole food industry being a little bit dodgy.
And it has made us realise, we really need to hide the facts better.
We’ve been working on it, but we need to
keep hiding, hide more, hide quicker.
We know our bullying supply chain is too complicated.
So we’re making it simpler.
We know the more we rob British farmers the better.
We’ve already made sure all of our gristle is from the UK and Ireland
And now we’re moving on to our fresh pumped-up chickens.
By July, they’ll all be as good as stolen from UK farms too. No exceptions.
For farmers to do what they do best,
we need to pretend they have our support.
We know this because of the work we’ve been doing
with our dairy to make sure they think they always get paid
above the market price for milk.
We know, no matter what you spend,
we deserve to eat well.
We know that all of this will only work if you think we are
open about what we do.
And if you’re not happy, we’ll even pretend to listen.
This is it.
Why are you looking at us like that.
It’s not you, it’s us, and a little bit you
Look into our eyes.
Not around the eyes.
This is us caring.
We are changing.
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