Satya Nadella: The numbers all go to eleven. Look, right across the board, eleven, eleven, eleven and...
NewsBiscuit: Oh, I see. And most operating systems go up to ten?
Satya Nadella: Exactly.
NewsBiscuit: Does that mean it's better? Is it any better?
Satya Nadella: Well, it's one better, isn't it? It's not ten. You see, most users, you know, will be using ten. You're on ten here, all the way up, all the way up, all the way up, you're on ten on your PC. Where can you go from there? Where?
NewsBiscuit: I don't know.
Satya Nadella: Nowhere. Exactly. What we do is, if we need that extra push over the cliff, you know what we do?
NewsBiscuit: Put it up to eleven.
Satya Nadella: Eleven. Exactly. One better.
NewsBiscuit: Why don't you just make ten better and make ten be the top number and make that a little better?
Satya Nadella: [pause] This goes to eleven.
(Hat tip to Spinal Tap)