To mark the 10th anniversary of Gogglebox, the programme which consists entirely of watching people while they watch TV, Channel 4 has announced it’s changing its slogan to “Yeah, that’ll do”.
”Our previous slogan, ‘to create change through entertainment’, seemed appropriate for when we first started, back in the heady days of 1982,” said a spokesman today.
“The first new channel for decades, bringing new voices, fresh perspectives… what an incredible time it was,” he continued. “Or so they tell me - I only started 6 months ago.
”Now, of course, the media landscape has changed beyond all recognition. Viewers have hundreds of channels to choose from, plus streaming services. And yet somehow they’re happy just to watch footage of other people watching telly.
”In the circumstances, any slogan implying effort, ambition or creativity would be ridiculous. So we talked about it for a couple of minutes, came up with ‘Yeah, that’ll do’, then went to lunch.”
When it was pointed out that Channel 4 News is still considered the best nightly news programme, the spokesman replied “Sure, for the moment, but there’s a budget meeting coming up. Don’t be surprised if you tune in one day and find it’s just Krishnan Guru-Murthy telling you what’s trending on TikTok.”
image from pixabay