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The Advertising Standards Authority (ASA) has upheld 42 complaints about posters used by Just Stop Oil. The ASA ruled that the posters cannot be used in their current form and that changes to the wording are required if they are to be used again.
In their judgement the ASA said that the clear implication of the slogan was that ‘just’ stopping oil is the only action needed to avert disastrous changes to the climate. The wording ‘stop oil’ would have been acceptable, but ‘just stop oil’ was not.
The ASA said that the case for the defence was undermined because Just Stop Oil had also registered trademarks for Just Stop Gas, Just Stop Nuclear, Just Stop Burning Wood and Just Stop Buying Cucumbers Wrapped In Plastic. In this context, the use of the word ‘just’ was clearly untruthful.
A spokesman for Just Stop Oil expressed disappointment. He said, ‘We take our protesting very seriously and have processes in place to ensure compliance - as far as possible - with all relevant laws and guidance. We aim to protest peacefully, but the Establishment is against us. This decision is, ironically, Unjust.
‘We are considering our position and are planning to launch a new campaign called Just Stop The ASA.’
Photo by Juan Fernandez on Unsplash

Pie-making heroes of the FMCG (Fartal Movement Consumer Goods) market, Ginsters have struck 'above the line' advertising gold. By using an unidentifiable regional British accent, what could easily have been misconstrued as 'taste the effort' has transitioned into the unmistakable national 'airfart' campaign.
In addition, newly poached Marketing Director, Janice Short, is straining every sinew to slash costs at Ginsters. 'My specialist experience in shrinkflation at Toblerone has been key,' said Short. My masterstroke there was replacing chocolate with air by spacing narrower chunks further apart. But here at Ginsters we had to completely remove pie contents and retool production line workers to guff broken wind into pies.
'Profit margins soared, the ad campaign flowed naturally from that, research and development went off the scale, and we are about to release something really big. We're branding it the Nasty Pasty.
But there has also been an unforeseen benefit to science. Because of the diversity hiring policy at this company, it has been proven that people bottom burp in different accents. And the same is true of front bottom burps as well. Once one attunes one's ears, the expulsion from a Cornish masterbaker sounds rather different to that of a Mancunian pastry roller.
'Our out of quality control department continues to work closely with Oxford University to establish if regional aromas also have accents. That would be a real breakthrough. Can't you just smell something huge coming my way?'
Image: SylwesterL - Pixabay
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