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The government and M&S are at loggerheads over the price of baked potatoes.


The government sees baked potatoes as a staple food and wants supermarkets to keep prices low, to ease the cost of living permacrisis.


M&S sees their premium range gastropub Heston's Favourite super-indulgent baked potatoes as a luxury item. 'Yes,' said a spokesman, 'they ARE twenty pounds each. But it's not JUST a jacket potato...


'To be serious,' he continued, 'our profit margin on these jacket potatoes is wafer thin. You'd think potatoes were cheap, but our wastage rate is 97% because we will only accept the very best. And each jacket is individually curated in its own protective traylet, and served with precisely 57 baked beans (don't ask) and 24 grammes of artisan cheddar.


'Contrary to the nonsense on TikTok, we do NOT buy our cheese from Lidl.


'We have to pay for wages, packaging, curation, social media, authentic potato smell, wastage, shoplifting, dividends, taxes, political donations, and executive pay. It all adds up.'


A government spokesman said, 'Yeah, right. Spuds are 50p a kilogramme retail, so a jacket potato should only cost 10p max. Twenty pound potatoes are seriously buggering up our inflation figures. If M&S won't play ball and cut their prices, then our only option will be to take the cost of vegetables out of the inflation calculations completely. We'll replace them with own brand instant noodles, as they are really cheap. Then we'll have the cost of living permacrisis properly under control.'


image by Google Gemini

Mad as a brush pots and pans-man, Heston Blumenthal, has emerged from his research kitchen with a new Summer Essences range of ready meal dishes, created exclusively for the top people's supermarket, Waitrose.


However, one of the new offerings, Essences of Summers Past, with a portion size that makes the average nouvelle cuisine offering seem more like a full English, is certainly dividing opinion.


One furious shopper, Gyles Hogarth, said yesterday, 'My wife Tamara and I wanted something special to celebrate our anniversary so we bought two of these. But when we opened the packets there was just a balloon inside each with a tube sticking out. Apparently we were supposed to inhale from the balloon. Smelt of nothing, tasted of even less and cost us £25 a box. Bloody rip-off. We were starving after our 'dinner' and had to send out for a Deliveroo.'


Quick to defend his latest offering Heston said: 'Summers Past took me over three years to develop and is perfect if the diner approaches it correctly. You must release the essence a little puff at a time. Not suck it down in one big gulp like some lowlife druggie.


'One then gets a sensation of seaside candyfloss fused with sun cream, expertly paired with hints of tranquil sunlight in a woodland glade. Climaxing in subtle notes of clear mountain streams babbling over flinty waterfalls.'


So is it a rip-off or the very pinnacle of haute cuisine? Well if you want to make up your own mind you might have to wait quite some time as all branches have currently sold out.


A spokesman for the supermarket said, 'Working with Heston is such a pleasure. We stick his name on any old rubbish, charge over double what it's actually worth and it's win-win for everyone. Except perhaps our delusional shoppers.'




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