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Lego has introduced its most expensive set this week, announcing the release of the Lego Ultimate Collection Series Asylum Hotel. Priced at £2bn it is Lego’s first-ever item to cost ten figures.


The 9,000-plus piece set means there is no shortage of bricks for their Lego rioters to lob at the Lego Police..


The new set is a vertical diorama set, has more than 15 rooms that depict many iconic scenes from the on going issues, “No Hope,” and “Return of the Immigrants,” according to the Reform Party’s website.


The set also contains 38 mini figures, including Nigel Farage, Lee Anderson and Dame Andrea Jenkyns in a sparkly blue jumpsuit, the company said on its website.


Lego’s previous set that was its most expensive was the part built HS2 railway, a 7,541-piece set which broke all records, costing several million pounds eight years ago.


Roughly 15 per cent of Lego’s sets are marketed for responsible adults, which rules out most of the Reform Party.


image from google gemini


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In the last 48 hours Elon Musk has made an audacious bid to buy the toy company Lego. After his recent purchase of social media giant Twitter/X, Musk has set his sights on another cultural touchstone, this time in the shape of the Danish toy manufacturers.


Insiders claim that an initial bid of twenty million dollars was ‘just an opening gambit’, and Musk subsequently made a second bid of three hundred trillion dollars, more than the total financial output of every country on earth. Pressed by a Washington Post reporter on how he would afford to structure such a purchase Musk allegedly called the journalist a ‘pedo’ and posted a gif of himself dancing to ‘Gangnam Style’.


Musk’s long-term intentions should the purchase go through have long been known: he has a history of talking about how ‘inefficiently run’ the Lego toy company is and in a 2019 interview with the Wall Street Journal he is quoted as saying ‘I think people are tired of the status quo with Lego, they want something more, but Lego are too big and clumsy to react to the new paradigm shift. They stick to the whole ‘toy building blocks’ thing, and they aren’t adapting to the rapid changes occurring in areas like military drone technology and nuclear power. I want to drag them into the present.’


Insiders claim his first move will be to change the company name to ‘HawkingRadiation-J9788’, and to start selling the Lego instruction manuals separately. He has already drawn up plans to fire 99.999999% of staff at the company - a move which has been criticised as ‘mathematically impossible’ - and has vowed to install himself as King of Lego Land, a title which does not exist at the company and never has.


Insiders say that the King of Lego Land title is the ‘only deal breaker’ for Musk.


Other plans rumoured to have been floated by Musk include making the Lego bricks themselves less ‘confusing’ by making all bricks monochromatic and identical in shape, and gluing the bricks together so that people ‘can concentrate on appreciating the aesthetic purity’ of the playsets. When asked by a reporter whether children will enjoy playing with such Lego sets Elon Musk shook his head and furrowed his brow, as though the question itself made no sense.


image from pixabay


Author: Saul


First published 23 Aug 2023



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