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It must be silver, it has to have that special shape, maybe a play on a Nordic dairy theme and boom, luxury creamy butter containment. If it is not presented like this, it might as well be a yellow turd in a washing up bowl.
Spreadable yeast based sandwich product
The classic brown glass curvy jar, more curves than a knife would prefer to get the last bit out. Get some yellow in there, maybe use a similar font and try to hide the fact you have to state yeast on it without images of infection.
Nut and honey coated flakes of corn
Needs a catchier name, but all the information is there. Yellow box, dripping honey images, gratuitous nut pics. Customers need this comforting look or will think it’s bird feed in the wrong aisle.
Top brand sets the layout, they move to plastic, must copy, they turn it upside down, must copy. Alt brands stray too close, and the lawyers will mess them up, deviate too much and it’s weird and scary for customers.
Liquid for washing pots and pans
You thought this level of sycophantic imitation was limited to foods, wrong, you idiot. The bottle has a certain shape and even the colour green gets to be called Original and must be used by all brands. Too many bulges on the bottle and shoppers will drink it, thousands will die.
At least insect shaped cakes are a calm and reasonable area that never leads to court action.
Image: Gina_Janosch - Pixabay
Another British supermarket is scrapping use by dates on milk in a copycat - copycow? - move. The chain believes that customers don’t mind solid chunks of proto-cheese landing on their breakfast cereals or splashing into their mocha latte coffee.
A spokesman said 'Slightly off milk is just as nutritious and easier to digest, as the friendly bacteria in the milk have done some of the work for you. That sounds like science! It’s not just milk that’s gone horrible, it’s M&S milk that’s gone horrible, which is quantitatively and qualitatively better. And you get loyalty points. When you are sick, it's not just vomit, it's M&S vomit. And 10% off pre-paid funeral plans.'
'Accrington Stanley? Who are they?'
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