Cinemas are now no more than places to experience over-priced popcorn and avoid the weather. With one of America’s largest cinema chains (AMC) allowing millennials to text during films, customers will be encouraged to break the monotony of yet another superhero movie; with silent discos, geochaching and group masturbation.
The admission that cinemas cannot compete with Snapchat is further proof that anyone under-30 has the concentration span of mayfly. Disinterest has reached a point where many cinema-goers do not realise they are facing the wrong way. One disinterested punter commented: ‘I’d rather read a book of the movie.’