One man explained: ‘I wasn’t excited by the effort involved in gaining a Beckham six-pack but I’m happy to imitate his drinking habits and clothing range. I can now be a metro-sexual while sitting intoxicated in front of the TV, reeking of Homme. True, those eye-wateringly tight boxer shorts will now get snugger, as my whiskey belly pops over the rim. And I’m not sure lying in a pool of your own vomit, pants wedged up my arse crack can be described as personal grooming’.
