Contrary to expectation it was not Sir Winston Churchill chosen to feature, but series of top brands – thus increasing the value of the pound. The Bank Governor reassured the public that this is not direct advertising but merely providing a 'helpful hint' in terms of how the money should be used.
The new plastic notes are by their nature harder to counterfeit and twice as hard to take seriously - a perfect metaphor for the UK economy. As one advertiser said: 'My only concern, is that we're no longer associating with something iconic but with something squalid. But I'm sure the bulldog will cope'.
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