‘You’re stuck with us’ confirm supermarket allegiance cards
- Sarah Tipper
- May 25
- 1 min read

Most shoppers would like it if groceries were cheaper for all of the customers of a supermarket instead of just those customers willing to swear fealty by having a small plastic rectangle to look after for decades or a phone app to update so as not to be financially shafted every which way when buying basic foodstuffs.
Dung beetle Martin Jones paused from rolling a ball of poo up a hill recently and stated that if they were told they could have a slightly bigger ball of poo if they kept hold of a plastic rectangle or a tiny computer they would say no thank you. They were surprised that humans would accept this tiresome life admin in perpetuity rather than simply asking for it to stop.
Supermarket allegiance cards trembled in wallets at the thought of being winked out of existence. They’ve been having a lovely life travelling about the place being credited with making food cost less when actually they are the middle man in an unnecessarily complicated system. The BOGOF gods of encouraging eating too much laughed reassuringly and said the juggernaut of data gathering has two accelerators and no brakes.