Coca-Cola to launch Coke Water
- Sir Lupus
- Jun 30
- 1 min read
Following the success of Diet Coke and Coke Zero, the company is set to launch it's most "radical" product yet: Coke Water.
"Zero has no sugar or caffeine, it's basically carbonated water with flavouring" explained Juliette Brzcynski, VP Futility (Western Hemisphere). "So we thought we could go further and remove the flavouring and carbonation for a truly innovative take on the world's favourite drink. By which I mean coke."
Coke Water retails at £2.59/litre, slightly more than original coke "as it's a premium product". It features the "iconic" logo, but this time in white on blue, and some bottles will sport the first names of characters from Charles Kingsley's classic novel The Water Babies.
And while spokespeople were quick to deny rumours that the company was planning to sell the contents of its factory urinals as Coke Piss, this is not the end of Coke innovation. "I'm not supposed to tell you this" said Ms Brzcynski, lying, "but soon we'll be unveiling an even more premium offer that will truly disrupt the market. Coke Empty."
